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Tyler Walters- NY Post
Nov 20, 2024
British luxury auto company Jaguar launched a radical revamp of its classic brand with a new woke ad that’s raising eyebrows across the internet.
The 30-second spot begins with a bright yellow elevator opening to reveal half a dozen or so androgynous models dressed in vibrantly colored, monochromatic costumes — but not a car in sight.
The ad then flashes the models individually, showcasing their dramatic outfits paired with vacuous phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds” and “copy nothing.”
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